Telecommunication - Marketing, Branding, Sales
This course focuses in Telecommunications one of the fastest growing and most competitive industries in today’s world. How to position, develop and measure brands determines the success or failure of companies. Due to the intangible nature of telecommunications products, their development, communication and distribution are inter-related and demanding tasks. During the course, students will get hands-on experience from an industry expert as well as marketing insights by conducting topical case studies.
Learning outcomes from the course:
- Develop knowledge of the marketing tools and their efficient utilization to optimize business results in a dynamic and competitive environment
- Understand and be able to integrate new media developments into classical marketing toolset