Strategic Marketing for Destination Marketing Organizations

by Inside MBA
AED 5,500.00
Duration

This course focuses on taking a system approach and is designed to extend the users knowledge and experience in marketing to tourism and hospitality by first understanding the nature of competition within the tourism industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.

Learning outcomes from the course:

  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Understand the basic tenets of the new service economy & the role of DMOs
  • Describe the role of brands and the value of place and destination brands
  • Identify how consumers experience brands in the context of their social environment, and regarding their existential self-expression
  • Comprehend the key elements of an effective destination marketing strategy

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