Strategic Marketing For Destination Marketing Organisations

by Professional Courses
AED 5,775.00
Fee (Inclusive of 5% VAT)
Start Date
  • This course focuses on taking a system approach and is designed to extend the users knowledge and experience in marketing to tourism and hospitality by first understanding the nature of competition within the tourism industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.

    Learning outcomes from the course:

    • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
    • Understand the basic tenets of the new service economy & the role of DMOs
    • Describe the role of brands and the value of place and destination brands
    • Identify how consumers experience brands in the context of their social environment, and regarding their existential self-expression
    • Comprehend the key elements of an effective destination marketing strategy

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