Principles Of Consumer Behavior In Tourism

by Professional Courses
AED 5,775.00
Fee (Inclusive of 5% VAT)
  • This module focuses on tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old-style production. This module provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior. Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed on a psychological basis.

    Learning outcomes from the course:

    • Understand the key concepts and principles of consumer behaviour
    • Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
    • Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
    • Describe and explain consumer/tourist behaviour through their new knowledge of psychological concepts

    Watch the video to learn more about this course.

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