Principles of Consumer Behavior in Tourism
This module focuses on tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old-style production. This module provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior. Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed on a psychological basis.
Learning outcomes from the course:
- Understand the key concepts and principles of consumer behaviour
- Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
- Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
- Describe and explain consumer/tourist behaviour through their new knowledge of psychological concepts
Watch the video to learn more about this course.