Principles of Consumer Behavior in Tourism

by Inside MBA
AED 5,500.00
Duration

This module focuses on tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old-style production. This module provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior. Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed on a psychological basis.

Learning outcomes from the course:

  • Understand the key concepts and principles of consumer behaviour
  • Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
  • Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
  • Describe and explain consumer/tourist behaviour through their new knowledge of psychological concepts

Watch the video to learn more about this course.

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