Marketing Management In The Digital Age
- COURSE DESCRIPTION
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This course focuses on the design and implementation of appropriate marketing strategies and policies. Participants will find themselves in a managerial role, having to determine the overall direction the enterprise will take with respect to the markets or segments it has chosen to compete in, and its strategic relationships in the marketplace.
Learning outcomes from the course:
- Learn how to apply marketing concepts in a global environment
- Enhance your knowledge with real-world examples and a selection of case studies
- Earn broad overview of topics related to various industries and their demands in terms of marketing