Forecasting & Benchmarking for Hotels

by Inside MBA
AED 5,500.00

This course focuses on performing a detailed analysis of the existing demand, competition and perform demand projections. On this basis, revenues and expenses are forecasted, providing an estimation of cash flows for the projection period. The user will learn to read and interpret STR data reports and will review some fundamental concepts of hotel project valuation and financing.

  • Define the competitive set for a market by specifying the primary and secondary competitors, define relative competitiveness
  • Making an informed estimation of the existing and latent demand, occupancy and segmentation
  • Forecasting occupancy and average daily rates for the competitive set
  • Explain implications of variable revenues and fixed costs on hotel profitability
  • Produce accurate forecasts of revenues, expenses and cash flows
  • Use the income approach to estimate the market value of a hotel

Learning outcomes from the course:

  • Understanding of benchmarking and forecasting hotel performance with the objective of valuing a hotel property
  • Know how to ascertain the value of a hotel project using a built-up approach to estimating demand and resulting cash flows

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