Competitive Analysis & Strategy

by Professional Courses
AED 5,775.00
Duration
Fee (Inclusive of 5% VAT)
  • COURSE DESCRIPTION
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    • This course focuses on marketing strategy simulation where every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. Each action will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how the user will manage their product portfolio, R&D projects, positioning, pricing and distribution channels.

  • Learning outcomes from the course:

    • Understand fundamental strategic marketing concepts
    • Experience essential marketing tools, such as marketing plan, perceptual mapping, conjoint, regression, portfolio analysis and  the simulation strategy tool: MARKSTRAT
    • Master market and competitive analysis
    • Combine tactical implementation with long-term strategy
    • Broaden the long-term focus

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