Business Planning & Intellectual Property Rights

by Professional Courses
AED 5,775.00
Fee (Inclusive of 5% VAT)

    New Media creates a new environment for evolving Business Models. The understanding of important elements of successful Business Models for inclusion in a Business Plan are important first steps to set-up a New Media Company. This unit shows how to attract capital to new Business Models, including

    • Financial Environment
    • Development of a Business Model
    • Creation of a Business Plan
    • Presentation of a Business Model
    • Preparation for funding


    For the creation of a Business Model and the successful realization of a Business Plan in the field of New Media basic know-how of intellectual property rights is essential. This unit presents all key topics, including

    • Definition of New Media and legal terminology
    • Purpose of IP Rights and their advantages and disadvantages
    • Specific IP-rights (e.g. trademark law, patent law, copyright law, etc.)
    • Contractual basics (Transfer of IP-rights, Legal basics for IP and license contracts, Negotiations)

    Learning outcomes from the course:

    • Understand critical success factors for the development of a Business Model
    • Know how to create a Business Plan
    • Learn how to present a Business Model to relevant parties of the financial community in order to raise funds
    • Identify diverse IP Rights and their scope in the field of New Media
    • Develop know-how with regards to IP and license contracts and the commercial/legal value of IP rights for a Business Model/Plan
    • Learn more about the options and methods regarding contracts and procurement negotiations for software development projects in a start-up environment

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