Social Media Intelligence

by Professional Courses
AED 5,775.00
Duration
Fee (Inclusive of 5% VAT)
  • COURSE DESCRIPTION
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  • This module focuses on the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments. It discusses the analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy. 

    Learning outcomes from the course:

    • Learn about the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments
    • Understand analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy
    • Facilitate ad-hoc communication and leverage collective intelligence by matching similar or related users
    • Master the adoption of advanced Web technologies to leverage this collective intelligence for strategic positioning and stakeholder engagement, the convergence of previously disparate media, and the seamless integration of different content creation models: individual (monographs), edited (traditional newsrooms), evolutionary (Wiki applications), and automated (news aggregators).

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